5 Reasons Why You Should Use HTTPS for Your Business

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Tyler Ullery

Tyler started in high school learning how to market small businesses that were local to him. As time went on he started as a freelancer marketer on Fiverr and Upwork unil he decided to start his own agency with a fellow marketer.

1) It’s good for search rankings.

Every hour — no, minute — Google’s algorithm requires site owners to continually fight for prime organic rankings. I love using that visual: two sites that could both rank high for a user’s search, essentially racing toward the finish line known as top results. However, what happens if there’s a tie? Do the sites battle it out in a “sudden death” round?

Sort of — there is a tiebreaker implemented, and it’s called https. The way Google’s Webmaster Trends Analyst Gary Illyes explains it, “If all quality signals are equal for two results, then the one that is on HTTPS would get … or may get … the extra boost that is needed to trump the other result.”

It all goes back to the idea that Google is constantly improving the user experience, and makes frequent alterations to its algorithm that create the better experience. Which is why our next reason makes logical sense.

2) It’s better for the users.

I couldn’t tell you the last time I heard about a hacking incident in which millions of records were stolen — because they seem to happen so frequently. In fact, such data breaches jumped 29.5% between 2014 and 2015.

But SSL helps to stop these “man-in-the-middle” attacks — “a form of eavesdropping where communication between two users is monitored and modified by an unauthorized party” — and keeps user information safe.

That makes https required if your website accepts credit cards or has any login functionality. With so many of these hacking incidents making headlines, customers want to know that your company is making a strong effort to protect them and prevent their private information being stolen or compromised.

We could get into a debate about the ethics of safeguarding your users from that kind of security breach, but you get the point:

  • user security = important
  • https = good for security

3) SSL is required for AMP.

A few pieces of vocabulary to understand here:

“AMP” stands for Accelerated Mobile Pages. It’s the technology that makes some websites load almost instantaneously on mobile. So, when you search for something on your mobile device via Google, you might notice that some results have a lightning bolt icon next to it, that means that it’s AMP-enabled.

AMP is going to play a major role in SEO in the coming months — Google is making it a priority for 2017, which implies that AMP-ready pages will have better rankings. However, in order for something to be labeled as AMP, it requires the site be https.

4) Google is indexing mobile.

It turns out, Google is actually going to start indexing mobile sited, which means that its “algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site.”

But in order for a mobile site to be indexable, Google recommends several best practices, one of which is to “start by migrating to a secure site,” especially “if [you] don’t support HTTPS yet.”

5) “Not secure.”

Let me explain – As of January of 2017, Chrome 56 will start displaying “not secure” in the browser bar for any http (notice it’s missing the “s”) sites that ask users for login or credit card information.

I don’t know about you, but when I’m about to make an online purchase and see that the site isn’t secure — for example, that the padlock icon in the browser bar is broken — I will take my business elsewhere. And I’m not alone. In fact, only 3% of online shoppers say they would enter their credit card information on a site without the green padlock.

Imagine if Google starts doing that work for users before they can even get to checkout. If the number is as low as 3% now, before search engines start doing the legwork to label sites as “not secure” before anyone even visits them, you can see how traffic to those sites will suffer a huge blow — as well as decline in its digital sales revenue.

Create a Safe Space

There you have it. If you want your SEO to stay strong — on both desktop and mobile — and you don’t want to lose digital sales revenue, it’s easy to see why https should be enabled on your website as soon as possible.

Think Advertisement always includes https functionality into every site we create if you register your domain and host with us. If your hosting and domain are registered elsewhere, we will gladly integrate https to your site.

View our web development services here or fill out the form below to contact us about your next website and how we can help.


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